About Us

Welcome to Fresh Lures USA – the official distributor of premium silicone fishing lures made in Europe.

 Who we are:

Fresh Lures USA is based in Stamford, Connecticut, and brings to the U.S. market unique fishing lures designed and tested by professionals.

 Proven Quality:

Our lures have won 4 World Championships in Trout Fishing and are trusted by anglers across Europe. Now, we are proud to introduce them to American anglers.

 Unique Features:

• Natural cheese scent for maximum attraction.

• Vibrant colors and premium silicone material.

• Designed for both tournaments and recreational fishing.

 Our Mission:

To help anglers in the U.S. catch more and bigger fish by providing top-quality, tournament-tested lures at affordable prices.

 Where to buy:

You can purchase our products directly through our online store or find us at local fishing shops in Connecticut, New York, and Pennsylvania.